
The following are some areas of Communications where Crestar has provided effective solutions:
Consumer insights and profiling
Communication/Marketing plans
event management and evaluations
behavior-based marketing (e.g. Crestar's LWP methodology)
Creative Briefs/Project Briefs and evaluations
Sponsorship opportunity evaluation and program/project management
Advertising project management
Crestar Classic Cars (click here for details)
Corporate training programs
procedure manuals, on site or on line programs
code of corporate conduct guides
behavior-based training
"Going beyond the expected"
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